Would you like to have MORE PUPIL Enquiries from Social Media Marketing? 

We specialise in Driving School Marketing

Our Services

Social Media Marketing

Making you look authoritative and keeping you in front of prospective pupils

Get pupils from Facebook, Twitter and Instagram


30 Day Money Back Guarantee

If we don’t get your school results!

What we do

All done-for-you Driving School Marketing

Let us do all your driving school marketing for you so that all you need to do is be an awesome ADI.

Keep your School Name and Identity.

Our whole mission is to provide Driving Instructors with regular new pupil enquiries.

Imagine not having to worry about finding new pupils ever again!

We are EXPERTS at getting new pupils and enquiries for UK Driving Instructors like you.

We will build and manage your Website, social media accounts and search engine optimisation. We will even super boost your marketing with Pay per Click ads when necessary – all included with our service.

Premium Driving School Website

Local Search Engine Optimisation Marketing

Local Social Media Marketing

Driving Schools need to be online

Percentage of prospective pupils that use the internet









Who are we

Hi fellow Driving Instructor

My name is Lawrence Hart and I am the founder of Kool Panda Marketing.

First things first, I am fully qualified Approved Driving Instructor (ADI) since 1994. I have more than enough work because of my SEO and Social Media Marketing skills.

I have been designing websites and marketing online since the dawn of the internet 🙂 In fact, this is a great passion of mine. 

I have completed many SEO and Social Media and Marketing Courses and have an in-depth knowledge and experience within the Marketing Arena.

As a Driving Instructor myself I really understand the needs and demands placed upon driving instructors and have developed an effective  online marketing system designed to attract and retain new learner drivers.

My team and I really hope to be working with you and your driving school really soon.


Lawrence (ADI) 


We only work with a limited number of Driving Schools per area

Social Media Marketing

We keep your driving school at the forefront of the local population

Competitive Pricing

We challange you to find a more competitive price aywhere else

Driving School Website

Premium tried and tested Website to attract local pupil searches

Enhanced School Reputation

We help you to look reputable and professional

Loads of Experience

We have vast experience promoting Driving Schools

Keep Your Brand

Keep your Own School Name, Brand and Identity

Social Media Kool

Be prevalent, where all the cool kids hang out,  on Social Media

A Great Return on Investment

You will make more than you spend with our campaign




All our Local Leads Marketing Machine packages are flexible and we can taylor the campaigns to better meet the needs of your business on a monthly basis. Each package includes a built in Ad-Spend limit but you can top up this limit at any time for increased advertising & exposure. We have an Amazing 100% Money Back Guarantee to ensure you take no risks with your investment.

Bronze Local Leads Marketing Machine

Just £87 Investment per month*

Up to £10 per month in Ad Spend

Facebook Marketing

Twitter Marketing

Instagram Marketing

Local Business Landing Page and SEO Website

Monthly Reporting

Silver Local Leads Marketing Machine

Just £147 Investment per month*

Up to £20 per month in Ad Spend

Facebook Marketing

Twitter Marketing

Instagram Marketing

Local Business Landing Page and SEO Website - with lite SEO ongoing Optimisation

100% Money Back Guarantee

Monthly Reporting

Gold Local Leads Marketing Machine

Just £297 Investment per month*

Up to £70 per month in Ad Spend

Facebook Marketing

Twitter Marketing

Instagram Marketing

Local Business Landing Page and SEO Website - with heavy ongoing SEO Optimisation

Exclusive Area - We will not take on any other like business within 1 mile of your business

100% Money Back Guarantee

Monthly Reporting

Zero Risk 100% Money Back Guarantee

Pay Nothing unless you get customers!

We are so confident that our Local Leads Marketing Machine can get your local business more leads that we are happy to offer you an Amazing 100% Money Back Guarantee...

Order our Silver or Gold Option and we will get your Local Leads Marketing Machine all set up for you. If, within the first 30 days, you believe the campaign has not generated more clients or customers for you, then simply contact us we will refund you. You will lose nothing.

So, not only would you have had FREE marketing for a month but also, a FREE ad-spend to.

Why would we do this?

Because we know HOW EFFECTIVE Our Local Leads Marketing Machine is and much it will increase your profits. But we respect that you do not know us. So, we have taken away the risk for you.

*Prices exclude VAT where appropriate

** Set up fee offer does not apply to re-starts

See Terms & Conditions

Our pricing is quoted for standard packages. If you require services outside of our standard packages then we will be happy to quote for these.

What’s a Pupil Worth to You?

Let’s say you charge just £27 per hour and teach a novice driver an average of 25 hours. (some pupils will be novice and others not, so 25 hours is a fair average) That’s £675 per pupil.

Because you are serious about growing your driving school, let’s assume you are subscribing to the Silver Marketing Package for £147 per month.

If you only get just TWO new pupils per month from this campaign (we believe it will be many more), your pupil value will be £1,350 – That’s a Return on your Investment (ROI) of over 800%. You would have spent £147 to get £1,350 (£675 x 2) in Pupil Income.

That being said, you may well be charging MORE THAN £27 per hour and average more than 25 hours and, of course, and you are very likely going to be getting more than just two new pupils a week from the campaign.

More than 800%
Return on Investment

Driving School Marketing Questions we are asked a lot

Is there any long term contract?

No there isn’t. You are welcome to cancel your monthly payments at any time and your service will then continue until the end of that current monthly period. Of course, I’ll be working hard to get you more pupils so that you don’t want to cancel at any time!

How do I pay you each month?

We will send you to a page where we will set up a payment method. To keep costs down I use Stripe as my main method.

If you want to use an alternate method then contact me and we can set this up.

Most Online Media companies charge from £1000+ per month. How can you do it for so little?

Many of the Internet Media agencies that charge £1000+ or even more, will tell you that you should never post the same image more than once in social media, and they need to charge the high price to be constantly creating new content for you. Whilst that theory does have its merits, most driving schools just don’t have that size of budget and so miss out on the rewards that social media and online marketing can bring.

At Kool Panda Marketing because we specialise in marketing for niche businesses such as Driving Schools we know exactly what we need to do to get you great results – but without the huge price tag.

One of the ways that we save you money is that we can re-use high quality stock images for a number of our clients. For example, a photo on social media of a happy student will look pretty much the same in any Driving School so an image that we create can be used for several clients, and so save you money.

Another way we save you money is by reposting some of your images every few months or so. We’ve found that this actually increases the response and so again, it means that we can get you great results – and more customers – without the need for us to charge you for creating every single post from scratch!

Can I cancel when I am fully booked?

It is very important that you keep your campaign active at all times. However, there is no obligation to keep the campaign running and you may cancel at any time.

Because it takes time to build your local marketing presence, there are some major disadvantages to cancelling the service;

MARKETING WILL STOP: If you cancel because you are fully booked, then your local marketing will stop. Your website landing pages are taken offline and all Social Media Marketing ceases. Things will eventully go quiet again and you will need new pupils when your existing pupils pass. The problem is you will no longer have an online presence.

RESTART FEE: When you renew we will need to build your campaign up again. This is why we charge a restart setup fee which is applicable on every restart campaign.

EXCLUSIVITY LOST: As we are limited to only a few schools per area, after you cancel your spot may be passed on to another school and no longer be available to you.

How many extra pupils will I get?

Unfortunately it is impossible to say exactly how many extra pupils you will get from the Driving School Marketing.

Just as with a newspaper advert, you know your ad will be seen by readers but can’t quantify exactly how many will spend money with you. The benefit of our marketing though, is that your message will be seen online on a daily basis, giving you massive brand exposure and engagement with your customers and potential pupils. This always leads to extra sales and extra bookings.

BEST CASE SCENARIO: Most established Instructors need ONE NEW PUPIL PER WEEK – we aim for at least that but obviously we can not guarantee that.

WORST CASE SCENARIO: Even if you got just one new pupil a month your Return on Investment (ROI) would still be much higher!


I don't have a Facebook page or Twitter account for my business. Can you still help?

We certainly can. If you are choosing the Silver or Gold option, then I will happily set up a Facebook page or Twitter account for your business at no extra cost,

Who will create the Social Media posts that are sent out for me?

If you wish to create any posts yourself that is fine. Otherwise, we will look at any digital info you already have (website, Facebook page etc) as well as send you a short questionnaire to get some info about your business, and then create your posts for you.

My business caters to local pupils. Will your service still help me?

Very much so. We will tailor all of your Social Media posts to make sure they are seen by people in your local area. People who are potential pupils for your driving school business.

Can I discuss the possibilities and options with you?

Of course! Just contact us and we’ll be happy to chat about the service.

How soon will you start promoting my driving school?

Your Driving School Online Marketing Campaign will usually begin within 48 hours of us receiving your order. This, of course, depends on us having access to info about your business that will allow us to create your unique and relevant posts and website.

Can I see the posts before they are posted on Social Media sites?

We are happy to send all of the posts for your approval before they start to be posted if you wish.

How will you create my marketing campaign?

Once you place your order, we will send you a questionnaire to get some info that we need for the first posts and website build. We’ll also ask you for any relevant photos that can be included. We will also create posts from information on your website, Facebook page etc, if you have them. We will then use all of the information to create your posts and website.

Can't I just post more myself to get more bookings and build my own website on some cheapy website building platform?

Yes, of course. Most small businesses though find that they start with good intentions but don’t have the time to keep up with the momentum after a few days. In reality, most businesses are too busy doing their business to have time to post to several Social Media sites every week and upkeep a website. This service ensures that your posts go out several times per week, every week plus your website becomes a valuable local SEO resource and brochure for you!

Is this a Franchise?

No, we are an online marketing company. You keep your School Name and Identity and we will market your school for you and bring you extra pupils.

Why can you only work with limited number of schools per area?

If we take on to many schools in a single area then we will be competing with ourselves for pupils. With just one or two schools we are confident we can beat the competition and bring you good results.

Can you handle all my pupil enquiries?

Most of your booking will come via text message or other online methods. We try to get your pupils using automatic booking processes. We do not offer an answering service but can recommend telephone answering services if you want them.

Can I see an example of a Website?

Yes, message us.

Can I talk to some of your existing clients?

Yes, message us.

Are there any hidden fees?

No. This is an all-inclusive fee.

Enquire Now – let’s see if we are a good fit

Please note: Areas are limited to just TWO SCHOOLS ONLY.

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